Flat fee MLS® listing in Ontario, from $69.99

Flat fee, full-service agent or private sale?

A flat fee MLS® listing sits between a private sale and a full-service agent: the same MLS® and realtor.ca listing an agent would give you, for a fixed price instead of a percentage, with the showings and negotiating left to you. A private sale costs least but stays off the MLS® System, where buyer agents search.

The table shows the trade-off. If you want every conversation handled for you, a full-service agent earns the commission; if you can take calls and host showings, a flat fee listing gets you the same exposure for a fraction of the cost.

To put your own numbers on it, see what you keep with the commission calculator: enter your price and the rates you've been quoted.

How it works

A flat fee listing takes four steps, all online: choose a plan, fill in the details the MLS® System asks for, sign, and the brokerage enters it on the board. Once your ID, proof of ownership and signature are in, we enter the listing and email you the MLS® number when it's live; then buyers and agents contact you.

1. Choose a plan and pay. It takes a few minutes, and your account is created for you. Plans start at $69.99 a month, or $99.99 for 2 months.
2. Add your details, photos and ID, then sign. A guided form walks you through what the MLS® System needs (rooms and measurements, taxes, parking, your price and the buyer agent commission), you upload up to 40 photos, and you sign the listing agreement online.
3. We enter your listing on the MLS® System. It's sent on to realtor.ca, and you're emailed your MLS® number when it's live.
4. Buyers and agents contact you. You book showings, take offers and negotiate directly, with your lawyer reviewing an offer before you sign.

What you do and what we do

The split is simple: the brokerage handles the listing, and you handle the sale. We enter it on the MLS® System, keep it within the board's rules and apply your changes while you're listed; you set the price, answer buyers, host showings and negotiate.

That's why it costs a flat fee and not a commission, and why it's often called a mere posting: the brokerage posts the listing and keeps it right, and the selling stays with you, so you only pay for the part you can't do yourself.

Flat fee MLS® in Ontario

In Ontario your listing goes in through PropTx, the MLS® System that feeds 14 boards, including Toronto (TRREB), Ottawa, London, Niagara and Oakville-Milton, so agents across the province see it in their own board's search. Every brokerage that lists it must be registered with RECO; you can check any name in RECO's public register.

Ontario plans have 13% HST added, the same tax a commission carries.

Houses, condos, townhouses, land and rentals all use the same plans. If your property is in another province, look for a flat fee brokerage registered there; a brokerage can only list where it's registered.

In the industry this kind of listing is called a mere posting; under Ontario's rules it's a representation agreement, like any other listing with a brokerage.

Where your listing appears

Once it's live, your listing is on the MLS® System every agent searches and on realtor.ca, which the Canadian Real Estate Association runs and describes as "an all-inclusive real estate portal that enables a full-service marketplace for REALTORS® and consumers to connect". CREA counts more than 155,000 brokers, agents and salespeople among its members (checked October 2026).

From the MLS® System it's typically picked up by MLS®-fed sites such as HouseSigma, Zolo, Condos.ca, Property.ca, Wahi and Bungol. Each site decides whether and when to show a listing, so strong photos and a full description help. Buyer agents book showings through the showing system the boards use, and each request comes to you to confirm or move; realtor.ca inquiries are forwarded to you.

A flat fee listing looks the same as any other on all of these: same photos, same details, same search filters, and the same commission offer to a buyer's agent.

What a flat fee doesn't cover

A flat fee buys the listing, not the selling, so be clear about the rest before you pay. These costs and jobs are the same in any sale, but with a full-service agent some are bundled into the commission; with a flat fee they're yours to arrange, and most cost far less than the listing side of a commission.

For the numbers on the other side, see Ontario real estate commission explained, with the usual rates at common prices.

• The buyer agent's commission. You choose it when you list, a percentage or a flat amount, and it's only paid on closing if their buyer buys. It's never zero by default; agents see it on the MLS® System.
• A real estate lawyer for the offer review and the closing, as in any sale.
• Pricing advice. You set the price, from recent sold prices nearby; nobody prices it for you.
• Showings and open houses. You host them, including evenings and weekends; an open house is optional and you can add the dates while listed.
• A photographer, a lawn sign, a lockbox or staging, if you want them. A phone is enough for the 40 photos.

Ontario flat fee MLS® prices compared (October 2026)

Here's what seven flat fee MLS® services charge in Ontario, taken from each one's own price page. Prices are before HST, and the 6 months column shows what it costs to keep a home listed for six months, so a monthly plan and a one-time package can be compared. Every competitor row shows the date we checked it.

One Percent Realty is a different model: a full-service brokerage that charges $7,950 to $9,950, or 1% + $950 over $900,000, when the home sells, with the buyer's agent included (its Ontario page, checked October 5, 2026).

RocketListings vs other flat fee MLS® services

Flat fee services differ more than the ads suggest: in the price, in the term you pay for up front and in what's included once you're live. Some are brokerages and some are marketing companies that list through a partner brokerage, and extras like signs, photos or changes to a live listing are priced differently.

ListedBySeller, for example, advertises "as low as $16.49/month", which on its home page is a 12-month option at $197.93 paid up front plus tax (checked October 5, 2026); compare the term and what each price includes before you choose.

We've put ours side by side with four of them, with their prices taken from their own sites and dated: ListedBySeller vs RocketListings, ComFree vs RocketListings, PropertyGuys vs RocketListings and Easy List Realty vs RocketListings. Each one shows the two price lists, who you sign with, what's the same and what's different, and how to switch.

Three questions sort most of them out: who is the brokerage you sign with, are price and photo changes included while you're listed, and what happens to the fee if the home doesn't sell.

Is a flat fee listing right for you?

It suits sellers who can answer calls, open the door for showings and negotiate calmly, and who know roughly what their home is worth; recent sales nearby on HouseSigma or realtor.ca are a good start. You don't need experience: the guided form is built for first-time sellers.

It's a harder fit if you can't be reached during the day, you want someone else to handle every conversation, or the property is unusual enough that pricing it takes a professional opinion.

If it's a house you're selling, how to list my house on MLS® walks through the four steps and what to have ready.

Selling on your own in Ontario? The for sale by owner Ontario guide compares your four ways to sell, from free to fully hands-off. And if it's mainly the realtor.ca listing you're after, here's how to get on realtor.ca without an agent.

Renting the place out rather than selling? The same plans list rental property on MLS®, and tenants' agents contact you directly.

New to the idea? Here's how to list on MLS® without a realtor: the four steps, what to have ready and what you handle yourself.

New to selling on your own? Our guide to selling privately in Ontario covers the paperwork, disclosure and closing. Own a store, office, industrial building or land? The same flat fee covers a commercial MLS® listing in Ontario, for sale or for lease.

Questions

What's included

• Your listing on the MLS® System through PropTx, which feeds 14 Ontario boards, including Toronto (TRREB), Ottawa, London, Niagara and Oakville-Milton
• Your listing on realtor.ca, typically followed by its partner sites and MLS®-fed sites such as HouseSigma, Zolo and Condos.ca
• Up to 40 photos, your description and the full property details
• Showing requests from buyer agents sent straight to you to confirm
• Price, photo and detail changes while you're listed, plus sold or leased updates
• A signed listing agreement with a registered brokerage

Flat fee MLS® prices

Plus 13% HST. The monthly plan can be cancelled any time.

Flat fee MLS® vs a 2.5% commission

A traditional listing agent is paid a percentage of the sale price, often 2–2.5% plus HST. On a $750,000 home that's about $21,000 at 2.5% with HST. A flat fee costs the same whatever your home sells for, so the gap grows with your price. Try your own numbers:

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